Micromax announced its entry into kids edutainment (shortened form of education and entertainment) segment
The new tablet, Micromax Canvas Tabby is specifically designed for kids and features a dual-use mode for both parent and kids with the priced at Rs 6,499.
Canvas Tabby functions as a fully-functional Android Tablet. With just a touch, the Tabby switches to a kids-centric device. The content zone for kids feature over a 100 originally designed, pre-loaded applications and access to over 500 carefully curated videos under 3 domains namely “Education, Creativity and Entertainment”
Vineet Taneja, CEO, Micromax Informatics, said during the launch, “We are already well on our way to getting to a market leadership positioning in the tablet category with our portfolio of 7-and-8 inch tablets. We are now reinforcing our commitment to deepen tablet penetration in the country through the launch of this new offering we’re calling the Tabby, with which we also enter an exciting new consumer segment with a specialized offering.
- Processor: powered by a 1.3Ghz processor
- RAM: 1GB RAM and 8GB ROM
- OS: Android KitKat 4.4 OS
- Display: 7-inch display
- Camera: 2 megapixel rear camera and VGA front camera
- Battery: 3200mAh battery
- Storage: 8GB of built-in storage that’s expandable via microSD card (up to 32GB)