Mahindra & Mahindra will launch its new compact SUV named TUV300 in mid September
“The TUV300 is a compact sub-four metre SUV. This will be a true blue SUV and not a crossover that is mainly the case in the market now,” M&M Executive Director Pawan Goenka told PTI.
While Goenka kept suspense over the product, he said the new vehicle will address the needs of those customers “who are looking for a pure SUV in the compact segment”.
The TUV300 is expected to compete with the likes of Toyota Etios Cross, Hyundai 120 Active and Fiat Avventura which are priced at a range of Rs 6.23 lakh and Rs 8.89 lakh (ex-showroom Delhi).
The design of the Mahindra TUV300 has been inspired by a battle tank with raised shoulders, high front nose, flat roof, high ground clearance and straight bonnet, the company said.
On the significance of the model, Goenka said: “Today, Mahindra has the strongest equity in the SUV segment in India. In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters.”
The upcoming TUV300 is designed on an all new SUV platform and developed in-house by the Mahindra design team at the Mahindra Research Valley in Chennai. M&M President & Chief Executive, (Automotive) Pravin Shah said the vehicle will be manufactured at the company’s manufacturing facility at Chakan in Maharashtra.
The company has been trying to ward off growing competition and will launch two new compact SUVs towards this end, the TUV300 being the first one. “TUV300 will be a compact sub-four metre SUV,” Goenka said.