Nike unveiled its Self-Lacing Shoe

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Nike unveiled its Self-Lacing Shoe

The international sportswear company NIKE has unveiled its first self-lacing shoe which will be available for its customers at the end of this year.

This self-lacing sneaker ties the laces itself once the feet hit a sensor built into the shoe. There are two buttons on its side to adjust accordingly.

“We’ve entered a new era of personalised performance,” said Mark Parker, Nike’s president and CEO. “Today, athletes want more than just a dash board. They want a relationship.

The shoe is designed by famous sneaker designer Tinker Hatfield and Tiffany Beers, Nike’s senior innovator.

The self-lacing sneaker will be available only to the Nike+ member. The sneakers will be available in three colors.

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